Hell's kitchen

Hell's kitchen undiscovered - A deep dive into the hidden nightlife of Hells Kitchen, this editorial design project blends bold typography, vibrant imagery, and striking layouts to capture the energy of New York Citys lesser-known bars and speakeasies. From historical roots to contemporary hotspots, the publication serves as a visual and narrative guide to an unfiltered side of the citys nightlife.

Hell's kitchen undiscovered - A deep dive into the hidden nightlife of Hells Kitchen, this editorial design project blends bold typography, vibrant imagery, and striking layouts to capture the energy of New York Citys lesser-known bars and speakeasies. From historical roots to contemporary hotspots, the publication serves as a visual and narrative guide to an unfiltered side of the citys nightlife.

Scope of Work

Editorial Design

Illustration

Concept Design

Client

Independent Publishing

Green Fern
Green Fern
Green Fern

Typography:

The distorted, wavy typeface captures the electric, almost surreal energy of hidden bars and speakeasies. The mix of structured and free-flowing text enhances the immersive storytelling.

Layout:

A mix of structured grids and experimental placements adds a sense of unpredictability, mimicking the thrill of discovering new, undiscovered nightlife spots.

Color Palette:

The high-contrast black and white with vibrant pops of yellow, pink, and red evoke the energy of neon lights and dimly lit cocktail bars.