Being a product specific fast-fashion brand, Lenskart brings forth multiple collections for which a group of designers create assets which are adjacent to the brand guidelines and specific to the look & feel of the collection. A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.