AMNH EXPLORER
Scope of Work
Product Design
UI/UX
Web Development
Client
American Museum of Natural History
The logo features
A blend of a vector and a wordmark, enhancing brand recognition and distinction among our audience. We utilize various combinations for both internal and external communications, tailored to effectively convey our message to users and potential customers
Brand Guidelines & Icon Variations
The brand guidelines for the app and AR visuals is relatively similar to AMNH’s current color gradient & type styles.
User Research & Analysis
The current application’s user research suggested a plethora of navigational drawbacks and issues with user engagement.
