PRINGLES

A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.

A branding identity rooted in the unique story of the brand. Inspired by their values, the project aimed to translate their vision into a compelling visual narrative. Through meticulous design and strategy, we crafted a logo, typography, and color palette that reflect their essence and set the foundation for a cohesive and memorable brand presence.

Scope of Work

Concept Design

3D Modeling

Experience Design

Client

Pringles (Independent)

Green Fern
Green Fern
Green Fern

The concept of the Party Tub is to be able to have an obstacle-free experience of eating Pringles. The aluminum tube opens into a tub and can be reorganized into a tube again easily.

THE NEW
PARTY TUB,

The dieline of the tub is created in such a manner that it can fold back and forth from a tube to a tub.