FLEX.

Flex is monthly subscription that helps you pay rent on time, improve cash flow, and build your credit history.

REBRANDING

Logo variations, color palette development, typographical additions, campaign and brand asset design.


USER EXPERIENCE

Classic happy path reconstruction, UI elements, errors states and additional application pages, website and app flow redevelopment.

Flex is monthly subscription that helps you pay rent on time, improve cash flow, and build your credit history.

REBRANDING

Logo variations, color palette development, typographical additions, campaign and brand asset design.


USER EXPERIENCE

Classic happy path reconstruction, UI elements, errors states and additional application pages, website and app flow redevelopment.

Scope of Work

Brand Strategy

Visual Identity

Client

Flex

Green Fern
Green Fern
Green Fern

LOGO/ BRAND VALUES

The logo is clean, simple and pairs well with the brand’s approachable messaging and design A minimal and authentic logotype allows the target audience to come to terms with the simplicity of the brand and its purpose.

CONTRIBUTION

Redesigning the app and web flow as well as introducing updated brand elements to advance towards renters and property managers easily.

LOGOTYPE

The logo is clean, simple and pairs well with the brand’s approachable messaging and design.